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About Us

Georgina Westley, owner of Distinctive Features

Hi, I’m Georgie Westley

Hi, I’m Georgie, owner of Distinctive Features Cosmetic Tattoo and Beauty. I have extensive experience in the beauty industry, stretching over a 20 year period. I have undertaken a huge range of professionally certified training leading me to specialise now in my passion of cosmetic tattoo, tattoo removal and training.

As a professional accredited trainer, I have taught beauty therapy, makeup artistry, nail technology, hair removal, skin and science resulting in the constant development of my knowledge for all things beauty!

I make a concerted effort to keep updated with the latest trends within the industry by traveling overseas and interstate to train with the best masters of our industry.

I am a multi award-winning tattooist and have been a finalist for the Australian Beauty Industry awards 2 years in a row for Educator of the Year and Cosmetic Tattooist of the year.

I am actively involved in creating standards within our industry and am a keynote speaker and many Beauty Industry events each year.

I am one of the founders of Australian Permanent Makeup Artists Conference ‘APMAC’ and Co-Director of Goldeneye Australia and New Zealand distribution and Australian Colour Technologies

Cosmetic Tattoo | Distinctive Features

Cosmetic Tattoo is at the Heart of Our Business

We have built our business and our reputation around cosmetic tattoo. 

We use two different methods of cosmetic tattooing. The first is known as Microblading and is used for ‘Hair Stroke Brows’. This technique is done by hand with a small disposable tool which has tiny needles in a row and the skin is lightly scratched into hair strokes. The pigment is pushed into the strokes to make them darker, this is the most natural technique to get the best natural looking brows.

The second method involves a Digital Tattoo Machine. This method is used for ‘Powder/Ombré brows, ‘Eyeliner’, ‘Lip’ and ‘Areola’ tattoos.


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Our Team

Our team of of talented technicians are fully trained and proving to be very talented artists.


Ellie has been a qualified Beauty Therapist since 2010. In 2018 Ellie completed the Training and Assessment course and now assists in Education and Training for Distinctive Features. Ellie started her beauty career off working at a popular Brow bar and then quickly moved into working at a high-end salon in North Melbourne, she then started working at Distinctive Features in 2016. Ellie’s qualifications include Beauty Therapy, Cosmetic Tattoo, Laser Removal and Education and Training, but her passion lies within creating the perfect brow for her loyal clients.


Emily is a Diploma qualified Beauty Therapist with over 8 years experience. During her career; she has gained extensive knowledge about the skin, the way it functions and what is needs to help achieve your ultimate result. She specialises in in paramedical skin treatments such as; AHA, BHA, Vitamin A Peels, Microdermabrasion, Skin Needling ands laser. She always strives for the best result possible, her goal is to educate you and make you feel confident in your own skin! She is qualified in Microblading since 2018 and it is in training to be our next amazing cosmetic tattooist also.


Brooke is a Diploma qualified Beauty Therapist, Cosmetic Tattooist and Tattoo Removalist. Brooke has a wealth of knowledge within the beauty industry and strives to make each and every client feel great about themselves. Brooke has been a part of the team at Distinctive Features since June 2018 and specialises in skin treatments, lash and brow treatments, cosmetic tattooing and laser/non laser tattoo removal.


Jackie is our amazing Administration Manager, Training Course Co-ordinator and Georgie’s Personal Assistant. She is the first happy face you see when you walk into our clinic. Jackie co-ordinates all bookings, training courses and models for training.


Jacqui is a Diploma qualified beauty therapist and amazing makeup artist since 2009. She has diverse experience in skin, cosmetics, brows and laser treatments. In 2015 she became a brow specialist for a well known cosmetics company, and has a passion for all things brows and skin. She is super bubbly and chatty and loves making people feel their best as well as creating real connections so her clients gain trust in her to excel their skin to its highest potential.


Tyler is our amazing Skin Specialist! Tyler has many years experience in this field and has a wealth of knowledge in all things Skin! Tyler is extremely passionate about providing her clients with the upmost care and genuine advice for their skin concerns, a love for skin and giving you the best possible results for your skin concerns and needs. Diploma qualified and post graduate qualified in specalised treatments, Tyler loves to educate her clients about their skin and what ingredients are going to help treat their skin concerns, Tyler is trained in Carbon laser facial, Laser Genesis, Plasma skin tightening, Clinical based peels, Led light therapy, Skin Needling, Diathermy and much more. It is an amazing feeling to help someone feel confident and to love their skin!

Our Vision and Mission

At Distinctive Features we are the leading clinic in Cosmetic tattoo and training. Providing the most successful client focused results where every client is treated as an individual and not as a number. Our focus is to have educational standards set at the very highest quality to show consistent results with each student every time. At Distinctive Features every client and student will leave satisfied with their results every time without exception

Our mission is to lead the cosmetic tattoo industry by providing affordable services at high end clinic standards, our state of the art training facilities will continue to create and provide results and all staff opportunities for growth and education in the industry.


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