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About Us

Georgina Westley, owner of Distinctive Features

Hi, I’m Georgie Westley

Hi, I’m Georgie, owner of Distinctive Features Cosmetic Tattoo and Beauty. I have extensive experience in the beauty industry, stretching over a 20 year period. I have undertaken a huge range of professionally certified training leading me to specialise now in my passion of cosmetic tattoo, tattoo removal and training.

As a professional accredited trainer, I have taught beauty therapy, makeup artistry, nail technology, hair removal, skin and science resulting in the constant development of my knowledge for all things beauty!

I make a concerted effort to keep updated with the latest trends within the industry by traveling overseas and interstate to train with the best masters of our industry.

I am a multi award-winning tattooist and have been a finalist for the Australian Beauty Industry awards 2 years in a row for Educator of the Year and Cosmetic Tattooist of the year.

I am a Committee member of the Association of Cosmetic Tattoo and actively involved in creating standards within our industry.

I am one of the founders of Australian Permanent Makeup Artists Conference ‘APMAC’ and Co-Director of Goldeneye Australia and New Zealand distribution.

Cosmetic Tattoo | Distinctive Features

Cosmetic Tattoo is at the Heart of Our Business

We have built our business and our reputation around cosmetic tattoo. 

We use two different methods of cosmetic tattooing. The first is known as Microblading and is used for ‘Hair Stroke Brows’. This technique is done by hand with a small disposable tool which has tiny needles in a row and the skin is lightly scratched into hair strokes. The pigment is pushed into the strokes to make them darker, this is the most natural technique to get the best natural looking brows.

The second method involves a Digital Tattoo Machine. This method is used for ‘Powder/Ombré brows, ‘Eyeliner’ and ‘Lip’ tattoos.


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Our Team

Our team of of talented technicians are fully trained and proving to be very talented artists.


Ellie has been a qualified Beauty Therapist since 2010. In 2018 Ellie completed the Training and Assessment course and now assists in Education and Training for Distinctive Features. Ellie started her beauty career off working at a popular Brow bar and then quickly moved into working at a high-end salon in North Melbourne, she then started working at Distinctive Features in 2016. Ellie’s qualifications include Beauty Therapy, Cosmetic Tattoo, Laser Removal and Education and Training, but her passion lies within creating the perfect brow for her loyal clients.


Amber is a qualified Beauty Therapist and Makeup Artist who has gained a lot of experience and knowledge since 2011, as a brow specialist and makeup artist for MAC cosmetics and Benefit cosmetics. Due to her passion for brows and making each of her clients feel amazing in themselves she decided to expand her skills and knowledge in the cosmetic tattooing industry, joining the team at Distinctive Features in December 2016 and was personally trained by Georgie. Amber specialises in cosmetic tattooing, laser/non laser tattoo removal, skin treatments and lash and brow treatments.


Brooke is a qualified Beauty Therapist, Cosmetic Tattooist and Tattoo Removalist. Brooke has a wealth of knowledge within the beauty industry and strives to make each and every client feel great about themselves. Brooke has been a part of the team at Distinctive Features since June 2018 and specialises in skin treatments, lash and brow treatments, cosmetic tattooing and laser/non laser tattoo removal.


Jackie is our amazing Administration Manager, Training Course Co-ordinator and Georgie’s Personal Assistant. She is the first happy face you see when you walk into our clinic. Jackie co-ordinates all bookings, training courses and models for training.

Our Vision and Mission

At Distinctive Features we are the leading clinic in Cosmetic tattoo and training. Providing the most successful client focused results where every client is treated as an individual and not as a number. Our focus is to have educational standards set at the very highest quality to show consistent results with each student every time. At Distinctive Features every client and student will leave satisfied with their results every time without exception

Our mission is to lead the cosmetic tattoo industry by providing affordable services at high end clinic standards, our state of the art training facilities will continue to create and provide results and all staff opportunities for growth and education in the industry.


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